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Case Studies

County of Simcoe | MEU

County of Simcoe | MEU

Simcoe County has revved up waste management promotion and education with a Mobile Education Unit (MEU). Both children and adults enjoy this rolling classroom packed with interactive games promoting waste reduction as well as the county's collection and diversion programs. The MEU is utilized extensively at schools and community events.

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Market Focus:
Education & Outreach
Festo Canada | MTC

Festo Canada | MTC

The Festo Mobile Technology Center(MTC) is a high-tech truck that tours Canada as part of Festo's mission to share knowledge about automation technology. The MTC is staffed with experts in the field of automation with the goal of understanding customers' applications and discuss new solutions.

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Market Focus:
Business to Business
WestJet Fun 'n Festivals

WestJet Airlines| Fun 'n Festival Series

The WestJet Fun 'n Festival Series has been connecting people in celebration across Canada since 2006. Seven years later, they are proud to partner with more than 40 festivals from coast to coast, aiming to bring the WestJet guest experience to festival-goers across the country as the official airline of festival fun.

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Market Focus:
Business to Consumer
ParticipACTION - Sun Life

ParticipACTION Sun Life | Inspire the Nation

Sun Life Financial and ParticipACTION have rallied Canadians to get off their couches, get moving, and inspire others to do the same through the ParticipACTION Sun Life - Inspire the nation tour. The tour swept through 31 communities, igniting opportunity and passion for physical activity with thought-provoking and inspiring "get active" messages.

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Market Focus:
Education & Outreach
NASCAR Canadian Tire Series

NASCAR Canadian Tire | Fast Track Tour

To highlight its sponsorship of the Canadian Tire NASCAR Series races, Canadian Tire partnered with Fuse Marketing Group to create a cross-Canada experiential marketing program. The tour created awareness of Canadian Tire's NASCAR sponsorship, provided an opportunity for Canadian Tire dealers to engage their customers, vendor partners and communities, and brought new fans to the races.

Market Focus:
Business to Consumer

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Milk-Bone Make Your Dog Famous Tour

Milk-Bone | Make Your Dog Famous Tour

Kraft Foods' Milk-Bone sent two branded Aerocell Techvans and Mobilexhibit MX2000 exhibit trailers with Milk-Bone product displays out on the road for a four-month, 34-market mobile tour managed by Pierce Promotions. The goal of the tour was to drive awareness and drum up contestants for The Make Your Dog Famous Search, which will choose four canines to appear on Milk-Bone's Original biscuits boxes.

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Market Focus:
Business to Consumer
K2 In-line Skates

K2 In-line Skates | K2 On the Road

K2 revolutionized the inline skate industry in 1994 with the introduction of SoftBootTM technology. K2's 10 trailer and van combinations each travel with a minimum of 60 pairs of loaner skates, helmets and safety equipment, a complete product line display, sound system, chairs for skaters to use while fitting their skates, a table for the skate loan transaction, brochures, and spare parts.

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Market Focus:
Business to Consumer
Fender Guitars | Fender Roadhouse

Fender Guitars | Fender Roadhouse

The Fender Roadhouse is a mobile exhibit shaped like a giant Fender Twin Reverb amp. It is a travelling interactive music facility used to educate aspiring musicians. Students get a detailed look at the history of Fender guitars and the influence they have had on popular music for 60 years, as well a display of how Fender guitars and amplifiers are produced.

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Market Focus:
Education & Outreach
Business to Consumer
Glidden | Colour Tour

Glidden Paints | Glidden Colour Tour

Listening to your customers is vital. We wanted to reach the consumer at a grass-roots level to enhance the Glidden brand image and provide them with decorating ideas, colors, and confidence in an attention-getting exhibit. We also wanted to help establish relationships between our sales representatives, store associates, and store management.

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Market Focus:
Business to Consumer
DFO | Office of Boating Safety

Canadian Coast Guard | DFO | OBS

The Office of Boating Safety (OBS) works hard to get its boating safety message out to the public. The Walk the Dock program was developed to increase awareness of boating safety in Central and Arctic Region. People are attracted to the trailers at trade shows and outdoor events. The key is: they come to us – then we can hit them with our pitch. Simplicity!

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Market Focus:
Education & Outreach
Texas Forest Service | Wildfire in the Urban Interface

Texas Forest Service | Living on the Edge

During the mid-80s, people began migrating from cities to undeveloped settings outside of towns in every region of Texas. This led to a number of devastating fires that destroyed lives, homes and their surrounding wildlands. To help prevent this scenario from repeating, the Texas Forest Service (TFS) has developed a new program to educate Texans on how to protect their homes and families from fire in wildland areas.

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Market Focus:
Education & Outreach
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