Businesses that sell products or provide services to end-user consumers (B2C) depend on making an enduring connection with their target markets through effective outreach marketing. Effective print and electronic media campaigns can make brands and products known to consumers, but to truely differentiate themselves from their competitors, brands need to get their goods into the hands (mouths, hair, etc.) of consumers and onto their 'must haves' wish lists of favourites. This is where the power of direct engagement through face-to-face contact with consumers through mobile marketing succeeds.
Businesses selling products or services to client businesses (B2B) rely on their sales force to know their customers' needs. Campaigns that are memorable and invoke an emotional response have been shown to be the most successful. Giving salespeople the tools necessary to demonstrate value gives them the opportunity forge personal, emotional connections with their clients and gives them an advantage over competitors. A custom-designed "Road Show" vehicle is an effective way to get inside your market—away from trade show throngs—and enables the one-on-one time with buyers that is necessary to do this.
Getting someone to see a difficult topic from a new perspective can be challenging. Mostly, people are quite happy to remain oblivious to issues that don't effect them personally—so long as it doesn't cost them anything. But some issues are important enough to be worth the effort. Getting the message out about conservation, improved security, healthier living, the value of volunteering for and donating to a worthy cause, or just passing along knowledge does take effort. That's why we at Mobilexhibit get so involved with education and outreach. If your organization is determined to get your message out to the public, you'll find an experienced partner in Mobilexhibit.